About Abjak
Abjak is an AI transformation consultancy for small and mid-sized businesses, founded by Rudy Parengal. We focus on the physical economy: firms that make, move, build, fix and serve, in the UK, US and beyond.
30-minute call with Rudy, our founder, at no charge. Times on the booking page are shown in UK time. Booking from the US or elsewhere? Please convert the time before you pick a slot. Can't find a time? Send us a note
“Running a business is half work you love and half work you hate. My job is to take away the part you hate.”
I keep seeing the same thing. Good businesses, run by people who know their work inside out, losing hours every week to typing, chasing and hunting for things. Most of them didn't have an AI problem. They had a visibility problem: nobody could see the whole job from start to finish.
So we always start with the work, not the tool. We map one job step by step, find where it drags, and only then ask whether AI can help. Sometimes the honest answer is “not yet”, and I'd rather tell you that than sell you something.
Rudy Parengal is the founder and CEO of Abjak. He works with owners and operations teams on where AI fits in their business, and speaks on practical AI for SMEs.
In 2026 he ran the “AI That Earns Its Keep” workshop for Help to Grow: Management alumni and spoke at the University of Liverpool Management School Business Breakfast. He is a Help to Grow: Management alumnus himself.
We map the job before we talk about software. The fix is often smaller than you'd think.
Every idea gets a score out of 20. The order of work comes from the numbers, not the hype.
AI drafts, checks and flags. Anything customer-facing, financial or compliance-related stays with a person.
If the data isn't ready or the sums don't add up, we say so, and tell you what would change it.
Rudy speaks on practical AI for small and mid-sized businesses. Two sessions from 2026, both with the University of Liverpool Management School.
Talk22 September 2026
Rudy spoke at the University of Liverpool Management School Business Breakfast at Avenue HQ, Mann Island, on where AI is paying its way in UK businesses and how to move from one idea to change across a whole organisation.
Workshop8 July 2026
A hands-on session for owners and managers on the Help to Grow: Management alumni programme. Each person picked one area of their business, found where it drags, scored their ideas and put a rough number on the best one. The exercises are in our AI opportunity workbook.
Where Abjak and Rudy have appeared over the last year. Every item links to the original page.
TalkUniversity of Liverpool Management School
Rudy's talk at The Lobby, Avenue HQ, Mann Island, Liverpool.
AnnouncementLinkedIn · ULMS For Business
CoverageUniversity of Liverpool Management School news
Write-up of Rudy's workshop for Help to Grow: Management alumni.
Event postLinkedIn · ULMS For Business
We're based in Liverpool and work with businesses across the UK, the US and the wider English-speaking world, mostly remotely. If you're nearby, we're happy to come and see the work in person.
A 30-minute call at no charge. We'll tell you honestly whether we can help.
30-minute call with Rudy, our founder, at no charge. Times on the booking page are shown in UK time. Booking from the US or elsewhere? Please convert the time before you pick a slot. Can't find a time? Send us a note
Answers come from this website. For anything else, talk to Rudy.
Abjak